What Clients Love

It explores the loves of clients, shaped and altered by four significant social changes. Every business that understands and harnesses these changes, which introduce each of the next four sections, should thrive.

What Clients Love

Harry Beckwith is the author of Selling the Invisible and The Invisible Touch, both marketing classics. Now he applies his unparalleled clarity, insight, humor, and expertise to a new age of mass communication and mass confusion. What Clients Love will help you stand out from the crowd-and sell anything to anyone. From making a pitch to building a brand, from designing a logo to closing a sale, this is a field guide to take with you to the front lines of today's business battles. Filled with real tales of success and failure, it shows you how to: Fly a Jefferson Airplane. Everyone knows there's a Jefferson Monument, but a Jefferson Airplane? A brilliant, attention-grabbing name often includes the unexpected and the absurd. Strike with a Velvet Sledgehammer. It's not a hard sell. It's not exactly soft. Selling well means finding the fine line between modesty and bragging, and driving the message home. Speak to the Frenchman on the Street. A French mathematician believed that no theory was complete until you could explain it to the first person you meet on the street. Marketers, ecoutez! Dress Julia Roberts. Why, one scene from Pretty Woman can enlighten you more than a full year of study at a top business school. What Clients Love will help you get focused, stay focused, and follow the essential rules to success-by doing the little things right and the big things even better.

More Books:

What Clients Love
Language: en
Pages: 304
Authors: Harry Beckwith
Categories: Business & Economics
Type: BOOK - Published: 2003-01-02 - Publisher: Hachette UK

Harry Beckwith is the author of Selling the Invisible and The Invisible Touch, both marketing classics. Now he applies his unparalleled clarity, insight, humor, and expertise to a new age of mass communication and mass confusion. What Clients Love will help you stand out from the crowd-and sell anything to
Summary: What Clients Love
Language: en
Pages: 15
Authors: BusinessNews Publishing
Categories: Business & Economics
Type: BOOK - Published: 2014-09-29 - Publisher: Primento

The must-read summary of Harry Beckwith's book: "What Clients Love: A Field Guide to Growing Your Business". This complete summary of the ideas from Harry Beckwith's book "What Clients Love" answers a fundamental question: "How do you grow your business today and continue to be an ongoing success in the
What Clients Love
Language: en
Pages:
Authors: BusinessNews Publishing
Categories: Advertising
Type: BOOK - Published: 2018 - Publisher:

Harry Beckwith is the author of Selling the Invisible and The Invisible Touch, both marketing classics. Now he applies his unparalleled clarity, insight, humor, and expertise to a new age of mass communication and mass confusion. What Clients Love will help you stand out from the crowd-and sell anything to
What Clients Love
Language: en
Pages: 8
Authors: BusinessNews Publishing
Categories: Advertising
Type: BOOK - Published: 2010 - Publisher:

Books about What Clients Love
101 Great Ideas to Boost Your Business
Language: en
Pages:
Authors: Kirti C Desai
Categories: Business & Economics
Type: BOOK - Published: 2012-05-11 - Publisher: Sterling Publishers Pvt. Ltd

"Most books on personal or business success start with the theory that you need to understand, digest and then put in into practice. However, this book is different. It bypasses the theory port and straightaway hits the practical road. This book shows you 101 ways to boost your business. They