The Social Media Management Handbook

Social Media Policies 281 prohibiting employees from accessing social media at work, prohibiting employee use of company trademarks, and ensuring that employees do not violate laws governing disclosures by public companies.

The Social Media Management Handbook

How do organizations manage social media effectively? Every organization wants to implement social media, but it is difficult to create processes and mange employees to make this happen. Most social media books focus on strategies for communicating with customers, but they fail to address the internal process that takes place within a business before those strategies can be implemented. This book is geared toward helping you manage every step of the process required to use social media for business. The Social Media Management Handbook provides a complete toolbox for defining and practicing a coherent social media strategy. It is a comprehensive resource for bringing together such disparate areas as IT, customer service, sales, communications, and more to meet social media goals. Wollan and Smith and their Accenture team explain policies, procedures, roles and responsibilities, metrics, strategies, incentives, and legal issues that may arise. You will learn how to: Empower employees and teams to utilize social media effectively throughout the organization Measure the ROI of social media investments and ensure appropriate business value is achieved over time Make smarter decisions, make them more quickly, and make them stick Get the most out of your social media investment and fully leverage its benefits at your company with The Social Media Management Handbook.

More Books:

Social Media Management
Language: en
Pages: 250
Authors: Amy Van Looy
Categories: Business & Economics
Type: BOOK - Published: 2015-09-14 - Publisher: Springer

This undergraduate textbook adopts the perspective of organizations - not individuals - and clarifies the impact of social media on their different departments or disciplines, while also exploring how organizations use social media to create business value. To do so, the book pursues a uniquely multi-disciplinary approach, embracing IT, marketing,
Strategic Social Media Management
Language: en
Pages: 424
Authors: Karen E. Sutherland
Categories: Business & Economics
Type: BOOK - Published: 2020-12-21 - Publisher: Springer Nature

This textbook provides a lively introduction to the fast-paced and multi-faceted discipline of social media management with international examples and perspectives. Aside from focusing on practical application of marketing strategy, the textbook also takes students through the process of strategy development, ethical and accurate content curation, and strategy implementation, through
The Social Media Management Handbook
Language: en
Pages: 352
Authors: Robert Wollan, Nick Smith, Catherine Zhou
Categories: Business & Economics
Type: BOOK - Published: 2011-01-04 - Publisher: John Wiley & Sons

How do organizations manage social media effectively? Every organization wants to implement social media, but it is difficult to create processes and mange employees to make this happen. Most social media books focus on strategies for communicating with customers, but they fail to address the internal process that takes place
The Rowman & Littlefield Handbook of Media Management and Business
Language: en
Pages: 480
Authors: L. Meghan Mahoney, Tang Tang
Categories: Language Arts & Disciplines
Type: BOOK - Published: 2020-12-15 - Publisher: Rowman & Littlefield Publishers

The Rowman & Littlefield Handbook of Media Management and Business connects research and industry practice to offer a strategic guide for aspiring and current media professionals in convergent environments. As a comprehensive one-stop reference for understanding business issues that drive the production and distribution of content that informs, entertains, and
Integrating Social Media into Business Practice, Applications, Management, and Models
Language: en
Pages: 325
Authors: Lee, In
Categories: Business & Economics
Type: BOOK - Published: 2014-06-30 - Publisher: IGI Global

"This book provides the most up-to-date research findings and future directions for customer relationship management in contemporary enterprises, covering a wide range of topics such as management issues, innovative ideas, state-of-the-art business applications, and evaluation of social media products and services"--Provided by publisher.