Services Marketing People Technology Strategy Ninth Edition

Figure 1.20 Relative value added by physical versus intangible elements in goods and services Figure 1.25 Marketing, operations, human resources, and information technology departments. 1.20 for a scale that presents a variety of ...

Services Marketing  People  Technology  Strategy  Ninth Edition

Services Marketing: People, Technology, Strategy is the ninth edition of the globally leading textbook for Services Marketing by Jochen Wirtz and Christopher Lovelock, extensively updated to feature the latest academic research, industry trends, and technology, social media, and case examples.This book takes on a strong managerial approach presented through a coherent and progressive pedagogical framework rooted in solid academic research. It features cases and examples from all over the world and is suitable for students who want to gain a wider managerial view.Supplementary Material Resources:Resources are available to instructors who adopt this textbook for their courses. These include: (1) Instructor's Manual, (2) Case Teaching Notes, (3) PowerPoint deck, and (4) Test Bank. Please contact [email protected] Features:

More Books:

Services Marketing: People, Technology, Strategy (Ninth Edition)
Language: en
Pages: 684
Authors: Jochen Wirtz, Christopher Lovelock
Categories: Business & Economics
Type: BOOK - Published: 2021-10-15 - Publisher: World Scientific

Services Marketing: People, Technology, Strategy is the ninth edition of the globally leading textbook for Services Marketing by Jochen Wirtz and Christopher Lovelock, extensively updated to feature the latest academic research, industry trends, and technology, social media, and case examples.This book takes on a strong managerial approach presented through a
Services Marketing
Language: en
Pages:
Authors: Jochen Wirtz, Christopher Lovelock
Categories: Business & Economics
Type: BOOK - Published: 2021-05-29 - Publisher:

Books about Services Marketing
INTELLIGENT AUTOMATION
Language: en
Pages: 431
Authors: PASCAL. BARKIN BORNET (IAN. WIRTZ, JOCHEN.)
Categories: Electronic books
Type: BOOK - Published: 2020 - Publisher:

Books about INTELLIGENT AUTOMATION
INTELLIGENT AUTOMATION
Language: en
Pages: 430
Authors: Pascal Bornet
Categories: Technology & Engineering
Type: BOOK - Published: 2020-10-14 - Publisher: Pascal Bornet

TESTIMONIALS “One of the most important books of our times!” – Bernard Marr “An essential reading for anybody who cares about the future of work” – Arianna Huffington "This insightful and practical guidebook is instrumental for success in the Fourth Industrial Revolution” – Klaus Schwab, founder of the World Economic
Service and Operations Management
Language: en
Pages: 692
Authors: Cengiz Haksever, Barry Render
Categories: Business & Economics
Type: BOOK - Published: 2017-12-26 - Publisher: World Scientific Publishing Company

The purpose of this book is to provide cutting-edge information on service management such as the role services play in an economy, service strategy, ethical issues in services and service supply chains. It also covers basic topics of operations management including linear and goal programming, project management, inventory management and