Routledge Handbook of Football Marketing

The top teams and leagues in world football generate billions of dollars in revenue and serve an audience of billions of fans. This book focuses on the marketing of football as the apex of the contemporary football industry.

Routledge Handbook of Football Marketing

Football is big business. The top teams and leagues in world football generate billions of dollars in revenue and serve an audience of billions of fans. This book focuses on the marketing of football as the apex of the contemporary football industry. Drawing upon key theories and concepts in sport marketing, it highlights the critical strategic and operational elements that underpin effective marketing in football clubs around the world. From the English Premier League to Major League Soccer, this handbook addresses the most important developments in sponsorship, marketing communications, digital marketing strategies, customer relationship management and social media. Written by a team of leading football marketing experts, it presents the latest cutting-edge research in case studies from countries including the UK, USA, France, Spain, Germany, Italy, China and Japan. The only up-to-date book on football marketing written from a truly international perspective, the Routledge Handbook of Football Marketing is an invaluable resource for any researcher or advanced student with an interest in football marketing, as well as all marketers working in the professional football business.

More Books:

Routledge Handbook of Football Marketing
Language: en
Pages: 464
Authors: Nicolas Chanavat, Michel Desbordes, Nicolas Lorgnier
Categories: Business & Economics
Type: BOOK - Published: 2017-03-27 - Publisher: Taylor & Francis

Football is big business. The top teams and leagues in world football generate billions of dollars in revenue and serve an audience of billions of fans. This book focuses on the marketing of football as the apex of the contemporary football industry. Drawing upon key theories and concepts in sport
Routledge Handbook of Sports Marketing
Language: en
Pages: 424
Authors: Simon Chadwick, Nicolas Chanavat, Michel Desbordes
Categories: Business & Economics
Type: BOOK - Published: 2015-12-22 - Publisher: Routledge

Sports marketing has become a cornerstone of successful sports management and business, driving growth in sport organisations and widening fan-bases. Showcasing the latest thinking and research in sports marketing from around the world, the Routledge Handbook of Sports Marketing goes further than any other book in exploring the full range
Routledge Handbook of Football Business and Management
Language: en
Pages: 624
Authors: Simon Chadwick, Daniel Parnell, Paul Widdop, Christos Anagnostopoulos
Categories: Business & Economics
Type: BOOK - Published: 2018-11-19 - Publisher: Routledge

Soccer is the world’s most valuable sport, generating bigger revenues, as well as being watched and played by more people, than any other. It is virtually impossible to understand the business of sport without understanding the football industry. This book surveys contemporary football in unparalleled breadth and depth. Presenting critical
Routledge Handbook of Sport and New Media
Language: en
Pages: 374
Authors: Andrew C Billings, Marie Hardin
Categories: Social Science
Type: BOOK - Published: 2014-01-10 - Publisher: Routledge

New media technologies have become a central part of the sports media landscape. Sports fans use new media to watch games, discuss sports transactions, form fan-based communities, and secure minutiae about their favorite players and teams. Never before have fans known so much about athletes, whether that happens via Twitter
Routledge Handbook of Sports Marketing
Language: en
Pages: 408
Authors: Simon Chadwick, Nicolas Chanavat, Michel Desbordes
Categories: Business & Economics
Type: BOOK - Published: 2015-12-22 - Publisher: Routledge

Sports marketing has become a cornerstone of successful sports management and business, driving growth in sport organisations and widening fan-bases. Showcasing the latest thinking and research in sports marketing from around the world, the Routledge Handbook of Sports Marketing goes further than any other book in exploring the full range