Specialization in Online Innovation Communities

Online Innovation Communities User innovation "rarely happens individually but rather requires interactions among likeminded" (Mahr and Lievens 2012, p. 169). User innovators are often widely distributed and therefore the sharing of ...

Specialization in Online Innovation Communities

Jan Bierwald presents the individual behavior of members in Online Innovation Communities, in which thousands of users contribute voluntarily to a jointly developed outcome. The individual member behavior is explored by conducting a detailed content analysis of more than 7,300 mails. His study shows on which content individual members focus their contributions and how specialized members behave within the community. This leads to various implications for today’s community management to improve the attracting, controlling and retaining of their members.

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