More Books:

New Directions in Critical Marketing Studies
Language: en
Pages: 373
Authors: Mark Tadajewski, Robert Cluley
Categories:
Type: BOOK - Published: 2013 - Publisher:

Books about New Directions in Critical Marketing Studies
Explorations in Critical Studies of Advertising
Language: en
Pages: 284
Authors: James F. Hamilton, Robert Bodle, Ezequiel Korin
Categories: Social Science
Type: BOOK - Published: 2016-10-26 - Publisher: Routledge

This volume provides a thoughtful and wide-ranging exploration of approaches to the critical study of advertising. Current and impending practices of advertising have in many ways exceeded the grasp of traditional modes of critique, due at least in part to their being formulated in very different historical conditions. To begin
New Directions in Research Design
Language: en
Pages:
Authors: Dan Ailloni-Charas
Categories: Business & Economics
Type: BOOK - Published: 2011-10-15 - Publisher: Marketing Classics Press

Books about New Directions in Research Design
New Directions in American Reception Study
Language: en
Pages: 379
Authors: Philip Goldstein, James L. Machor
Categories: Literary Collections
Type: BOOK - Published: 2008-01-30 - Publisher: Oxford University Press on Demand

This collection reconsiders and extends reception research in literary studies, book history, and media/cultural studies and marks out new directions for such work by reevaluating its methodologies and by examining not only traditional American literature but also women's, African-American, and multicultural literatures, popular culture, the ordinary reader, and the role
E-Service: New Directions in Theory and Practice
Language: en
Pages: 320
Authors: Roland T. Rust, P.K. Kannan
Categories: Business & Economics
Type: BOOK - Published: 2016-09-16 - Publisher: Routledge

The advent of the era of "e-Service," the provision of services over electronic networks like the internet, is one of the dominant business themes of the new millennium. It reflects the fundamental shift in the economy from goods to services and the explosive expansion of information technology. This book provides