Marketing Imagination

A unique approach to the marketing/ management concept discusses product and marketing objectives, the relationship between client and supplier, the industrialization of service, and other facets of effective marketing strategies

Marketing Imagination

A unique approach to the marketing/ management concept discusses product and marketing objectives, the relationship between client and supplier, the industrialization of service, and other facets of effective marketing strategies

More Books:

Marketing Imagination
Language: en
Pages: 238
Authors: Theodore Levitt
Categories: Business & Economics
Type: BOOK - Published: 1986-04-21 - Publisher: Simon and Schuster

A unique approach to the marketing/ management concept discusses product and marketing objectives, the relationship between client and supplier, the industrialization of service, and other facets of effective marketing strategies
Marketing imagination
Language: en
Pages: 241
Authors: Theodore Levitt
Categories: Business & Economics
Type: BOOK - Published: 1986 - Publisher:

Books about Marketing imagination
Marketing imagination
Language: it
Pages: 287
Authors: Theodore Levitt
Categories: Business & Economics
Type: BOOK - Published: 1990 - Publisher:

Books about Marketing imagination
Creating Passion Brands
Language: en
Pages: 244
Authors: Helen Edwards, Derek Day
Categories: Business & Economics
Type: BOOK - Published: 2007 - Publisher: Kogan Page Publishers

Faced with crowded markets, flat growth and growing consumer cynicism, brand marketers are looking for ways to deepen the emotional connection between their brands and customers. This book uses interviews and case studies to show how belief-led brands such as Google, Zara and Camper have outstripped the growth of their
In Search of the Marketing Imagination
Language: en
Pages: 288
Authors: Jonlee Andrews
Categories: Business & Economics
Type: BOOK - Published: 1992 - Publisher:

Books about In Search of the Marketing Imagination