Investigating Communication

This book provides a comprehensive, balanced introduction to communication research methods.

Investigating Communication

This book provides a comprehensive, balanced introduction to communication research methods. Designed for readers who have little or no familiarity with research methods, this book helps one become a more knowledgeable and competent consumer (and limited producer) of scholarly research and of the everyday research to which they are exposed by the mass media. Praised for its accessible writing and extensive real-life examples, this book takes a step-by-step approach through the communication research process. Investigating Communication shows how communication research is conducted from start to finish, with the book's organization modeled after a traditional research study. By making the material accessible rather than impossible to learn, readers become excited about studying research methods. For anyone interested in the introductory methods of communication research.

More Books:

Investigating Communication
Language: en
Pages: 514
Authors: Lawrence R. Frey, Carl H. Botan, Gary L. Kreps
Categories: Language Arts & Disciplines
Type: BOOK - Published: 2000 - Publisher: Pearson College Division

This book provides a comprehensive, balanced introduction to communication research methods. Designed for readers who have little or no familiarity with research methods, this book helps one become a more knowledgeable and competent consumer (and limited producer) of scholarly research and of the everyday research to which they are exposed
Integrated Organisational Communication
Language: en
Pages: 442
Authors: Rachel Barker, George Charles Angelopulo
Categories: Business & Economics
Type: BOOK - Published: 2005-08 - Publisher: Juta and Company Ltd

This works adopts a multidisciplinary approach to corporate communication, including management communication, public relations, organizational behavior and change, marketing communication, and advertising. The many-faceted approach adopts the perspective of a practicing communications professional, emphasizes corporate branding, and focuses on an integrated approach to communication.
Primer of Public Relations Research, Second Edition
Language: en
Pages: 367
Authors: Don W. Stacks
Categories: Business & Economics
Type: BOOK - Published: 2010-07-13 - Publisher: Guilford Press

This practical, comprehensive work is widely regarded as the standard course text and practitioner reference on public relations research. Don W. Stacks explains the key role of research in all aspects of contemporary PR practice, from planning a program or campaign to making strategic changes and measuring outcomes. Step-by-step guidelines
Professional Identity Development through Incidental Learning
Language: en
Pages: 137
Authors: Amanda Turner
Categories: Education
Type: BOOK - Published: 2021-11-16 - Publisher: Springer Nature

Since the early 1990s there has been a persistent drive towards professionalising the education sector, with a particular focus on those responsible for teaching the post-fourteen age group. This shift towards recognition of the sector in terms of the professionals who teach within it has led to constant, repetitive revision
Communication Research Methods in Postmodern Culture
Language: en
Pages: 256
Authors: Larry Z Leslie
Categories: Language Arts & Disciplines
Type: BOOK - Published: 2015-11-19 - Publisher: Routledge

Communication Research Methods in Postmodern Culture explores communication research from a postmodern perspective while retaining key qualitative and quantitative research methods. The author uses easy-to-understand language to incorporate new research methods inspired by contemporary culture and includes review questions and suggested activities designed to help readers understand and master communication