Imaging in Advertising

... demographics 68–70, 79, 81, 90, 103; and Internet use 161–3; and smoking 18–20 Hispanic images in ads 31, 78–80, ... 204–5 imaging, verbal 13 income, Blacks and Whites 21 Infiniti in Black advertising campaign 221–6, 233–4Instant ...

Imaging in Advertising

The dominance of advertising in everyday life carries potent cultural meaning. As a major force in the rise of "image based culture," advertising spreads images that shape how people live their lives. While scholarship on visual images has advanced our understanding of the role of advertising in society, for example in revealing how images of extremely thin female models and athletic heroes shape ideals and aspirations, images circulated through lagnuage codes--or "verbal images"--in advertising have received less attention. Imaging in Advertising explores how the verbal and visual work together to build a discourse of advertising that speaks to audiences and has the power to move them to particular thoughts and actions. In this book, Fern L. Johnson presents a series of case studies exploring important advertising images--racial connotations in cigarette advertising, representations of cultural diversity in teen television commercials, metaphors of the face appearing in ads for skin care products, language borrowed from technology to sell non-technology products, and the illusion of personal choice that is promoted in many Internet web sites. Johnson argues that examining the interplay of verbal and visual images as a structured whole exposes the invase role of advertising in shaping culture in 21st century America.

More Books:

Imaging in Advertising
Language: en
Pages: 272
Authors: Fern L. Johnson
Categories: Business & Economics
Type: BOOK - Published: 2012-08-06 - Publisher: Routledge

The dominance of advertising in everyday life carries potent cultural meaning. As a major force in the rise of "image based culture," advertising spreads images that shape how people live their lives. While scholarship on visual images has advanced our understanding of the role of advertising in society, for example
Asking Questions about Body Image in Advertising
Language: en
Pages: 32
Authors: Rebecca Rissman
Categories: Juvenile Nonfiction
Type: BOOK - Published: 2015-08-01 - Publisher: Cherry Lake

What messages do advertisers send to encourage consumers to buy their products? Asking Questions about Body Image in Advertising will help readers discern the messages, both overt and implied, that tell consumers to change the way they look to help them change the way they feel. Case studies prompt inquiry,
Muscle Imaging in Health and Disease
Language: en
Pages: 462
Authors: James L. Fleckenstein, John V. III Crues, C.D. Reimers
Categories: Medical
Type: BOOK - Published: 2012-12-06 - Publisher: Springer Science & Business Media

This comprehensive, meticulously illustrated volume effectively demonstrates the role of CT, MRI, MRS, ultrasonography, conventional radiography and nuclear medicine in evaluating the integrity and quality of skeletal muscle. Besides reviewing all imaging modalities, the book presents the complete spectrum of muscle physiology and pathophysiology - both normal and diseased. Highly-detailed
A Critical Analysis of the Representation of Female Body Image in Women Magazines
Language: en
Pages: 16
Authors: Asheida Charles
Categories: Performing Arts
Type: BOOK - Published: 2016-01-14 - Publisher: GRIN Verlag

Seminar paper from the year 2014 in the subject Communications - Mass Media, grade: 94%, Communication University of China (Institute of Communication Studies), course: Theories of Communication, language: English, abstract: The purpose of this paper is to examine and criticize the representation of female body image by mass media. For
Advertising and Violence
Language: en
Pages: 320
Authors: Nora J. Rifon, Marla B Royne, Les Carlson
Categories: Business & Economics
Type: BOOK - Published: 2014-12-18 - Publisher: Routledge

Advertising and Violence identifies and analyzes the important issues related to violence in advertising and its overall effects on society. The book is based on a widely cited special issue of the Journal of Advertising and includes eight new chapters that expand the book's coverage. The objective of the book