Handbook of Anthropology in Business

The first major reference work on this field, the Handbook of Anthropology in Business is a creative production of more than 60 international scholar-practitioners working in universities and corporate settings from high tech to health care ...

Handbook of Anthropology in Business

In recent years announcements of the birth of business anthropology have ricocheted around the globe. The first major reference work on this field, the Handbook of Anthropology in Business is a creative production of more than 60 international scholar-practitioners working in universities and corporate settings from high tech to health care. Offering broad coverage of theory and practice around the world, chapters demonstrate the vibrant tensions and innovation that emerge in intersections between anthropology and business and between corporate worlds and the lives of individual scholar-practitioners. Breaking from standard attempts to define scholarly fields as products of fixed consensus, the authors reveal an evolving mosaic of engagement and innovation, offering a paradigm for understanding anthropology in business for years to come.

More Books:

Handbook of Anthropology in Business
Language: en
Pages: 837
Authors: Rita M Denny, Patricia L Sunderland
Categories: Social Science
Type: BOOK - Published: 2016-06-16 - Publisher: Routledge

In recent years announcements of the birth of business anthropology have ricocheted around the globe. The first major reference work on this field, the Handbook of Anthropology in Business is a creative production of more than 60 international scholar-practitioners working in universities and corporate settings from high tech to health
Handbook of Anthropology in Business
Language: en
Pages: 837
Authors: Rita M Denny, Patricia L Sunderland
Categories: Social Science
Type: BOOK - Published: 2016-06-16 - Publisher: Routledge

In recent years announcements of the birth of business anthropology have ricocheted around the globe. The first major reference work on this field, the Handbook of Anthropology in Business is a creative production of more than 60 international scholar-practitioners working in universities and corporate settings from high tech to health
Ethics in the Anthropology of Business
Language: en
Pages: 160
Authors: Timothy de Waal Malefyt, Robert J Morais
Categories: Social Science
Type: BOOK - Published: 2017-05-02 - Publisher: Routledge

Ethics in business is a major topic both in the social sciences and in business itself. Anthropologists, long attendant to the intersection of ethics and practice, are particularly well suited to offer vital insights on the subject. This timely collection considers a range of ethical issues in business through the
Women, Consumption and Paradox
Language: en
Pages: 258
Authors: Timothy de Waal Malefyt, Maryann McCabe
Categories: Social Science
Type: BOOK - Published: 2020-04-23 - Publisher: Routledge

Women are the world’s most powerful consumers, yet they are largely marketed to erroneously through misconceptions and patriarchal views that distort the reality of women’s lives, bodies, and work. This book examines the contradictions and mismatches between women’s everyday experiences and market representations. It considers how women themselves exhibit paradoxical
Ethnographic Thinking
Language: en
Pages: 120
Authors: Jay Hasbrouck
Categories: Social Science
Type: BOOK - Published: 2017-12-11 - Publisher: Routledge

This book argues that ‘ethnographic thinking’—the thought processes and patterns ethnographers develop through their practice—offers companies and organizations the cultural insights they need to develop fully-informed strategies. Using real world examples, Hasbrouck demonstrates how shifting the value of ethnography from simply identifying consumer needs to driving a more holistic understanding