Commonsense Direct Digital Marketing

For anyone involved in direct marketing, this book provides not just the structure for success but also an energizing insight into the techniques behind some of the world's most successful direct marketing campaigns.

Commonsense Direct   Digital Marketing

Drayton Bird's Commonsense Direct and Digital Marketing is not only seen as the authority on direct marketing execution but is also widely appreciated for its engaging, non-nonsense style. The latest edition takes the book into new territory -- the field of digital marketing. It gives the marketer the tools, techniques and structures needed to produce effective and profitable marketing across the direct marketing spectrum, from simple letter to focused web-based campaigns. For anyone involved in direct marketing, this book provides not just the structure for success but also an energizing insight into the techniques behind some of the world's most successful direct marketing campaigns.

More Books:

Commonsense Direct & Digital Marketing
Language: en
Pages: 434
Authors: Drayton Bird
Categories: Business & Economics
Type: BOOK - Published: 2007 - Publisher: Kogan Page Publishers

Drayton Bird's Commonsense Direct and Digital Marketing is not only seen as the authority on direct marketing execution but is also widely appreciated for its engaging, non-nonsense style. The latest edition takes the book into new territory -- the field of digital marketing. It gives the marketer the tools, techniques
Commonsense Direct and Digital Marketing
Language: en
Pages: 448
Authors: Drayton Bird
Categories: Business & Economics
Type: BOOK - Published: 2007-06-03 - Publisher: Kogan Page Publishers

Drayton Bird's Commonsense Direct and Digital Marketing needs no introduction to marketers and direct marketers. It is not only seen as the authority on direct marketing execution, but is also widely appreciated for its engaging, no-nonsense style. The latest edition takes the book into new territory - the field of
Commonsense Direct & Digital Marketing, 5th Edition
Language: en
Pages:
Authors: Drayton Bird
Categories: Direct marketing
Type: BOOK - Published: 2007 - Publisher:

Books about Commonsense Direct & Digital Marketing, 5th Edition
Direct and Digital Marketing in Practice
Language: en
Pages: 536
Authors: Brian Thomas, Matthew Housden
Categories: Business & Economics
Type: BOOK - Published: 2017-06-29 - Publisher: Bloomsbury Publishing

Direct and Digital Marketing in Practice is the essential manual for all managers, marketers and students. Incisive and thorough, the text has been fully updated to reflect the continuing impact and future implications of the Internet on marketing. This new 3rd edition is one of the only comprehensive textbooks written
The Digital and Direct Marketing Goose
Language: en
Pages:
Authors: German Sacristan
Categories: Business & Economics
Type: BOOK - Published: 2012-09 - Publisher: Happy About

Marketing expert German Sacristan has stepped in to help marketers achieve success in this age of digital media. He has written a simple, functional, easy to reference book that outlines a methodical process to ensure a better ROMI, or return on market investment. German knows that most marketing campaigns fail